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                                                                                                         Lesson 4- Peanut Butter and Jelly

Created By: Sarah Van Antwerp, Jerimiah Maggart, Kevin Robey, Shannon Fiechter, Lizzy Fisher, Mae Christiansen, Havva Ayca Alan, Nilgun Aslan, Olcay Kartaltepe, Semra Durukan

Edited By: Jordan Huckaby, Sean Keevin, Katrina Barkulis

 Bing Commerical

I. How do you use Bing?

          a. Bing Search

            Bing is a search engine that was created by Microsoft. When you are researching or just curious about a certain topic or article you can go to and type in a keyword. Bing will then give you back results that most closely correspond to your search keyword. You can click on any of the articles that come up or on the left hand side it will give you more specific results to narrow your search. Below the subtopics gives you related searches in case you can't find what you are looking for.

This video shows many of the features of Bing and explains why using Bing is the logical choice over other search engines.
Screen Capture of a Search of Egypt

          On the left hand side of the search, you can actually see the news search, related searches and also the search history. Search history is one good feature by which you can track all your search keywords. You can also turn off this feature in preferences.

                b.  Advanced Search

          Apart from this, there is also advanced search which can be done for a domain, language and country.

           c.  Image Search

            Image search in Bing is also improved and has some good features. To do an image search, click on the Images link and enter the keyword.You can filter the search result based on Size, Layout, Color, Style and People.  A very beneficial feature of Bing image search is that you can move your cursor over a picture thumbnail and the picture will enlarge, giving you the opportunity to preview the picture at a bigger size.

               d. Video Search

          Bing video search looks very similar to Youtube, featuring "Top Videos," "TV," "Music," etc.  Once on the Bing video homepage, it is very easy to search for a specific video, as you just need to type a keyword into the search bar.  Once on your specified search, the left hand panel on video search can be used to filter videos based on length, screen size, resolution, and source. When you hover over any video, it plays the videos inside the search itself. With this feature you can actually view the video even if the video site is blocked or not available in your region.

                 e. Save and Share Search

          Save & share is another good feature in Bing, but its optional and you must opt-in to use it. Currently only users with Microsoft Silverlight have access to this feature. With this feature, you can save your search results to Windows Live Skydrive or share with Facebook friends or email.

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II. History & Development


Steve Ballmar, Microsoft CEO


June 3, 2009

Type of Web 2.0 Application:

Internet search engine

Website Home Page:


2nd ranked (partnered with Yahoo), under Google


Bing & decide

Web sites:

Contains 200,000,000 + websites

Available Languages:



           Microsoft is making brave moves with its search engine – putting pretty pictures on its homepage and renaming it to Bing. Its name contains its simplicity, speed and result... its just about saying BING! in a high-pitch voice and the meaning can be seen.

           Strange ideas arose under the name of Bing:


          Registered over 6 years ago, the first owners were Bing Inc, a Colorado-based company. They are the inventor of ”a cell phone accessory that provides a practical solution to personal and discrete cell phone ring notification.”


          In true dot-com entrepreneurial style this site does not make much sense and so it is rightfully redesigned the following year:

Bing began as a cell phone notification device and this was its homepage.

           Now, this is much better. It has an animated gif, an explanation of the product’s usefulness, and a cool strapline – “bing, never miss a ring!”


           In 2006 the general public and Bing Inc must have realized that there is not a huge market for discrete call notification devices because all phones have a “Silent” or “Meeting” profile that do the trick for free.  Now the domain was sold to Eric Hahn, whose project he describes simply as: “a B2B CRM pen-computing AI P2P groupware product with great SMB ROI.”

This is what Bing looked like under Eric Hahn.


          That one doesn’t last very long either as visitors are admitted into hospital with entangled tongues from trying to read the website copy. gets swiftly sold onto EasyMail who describe their business model like so:

_“bing is a sensational new way to conveniently post mail directly from your desktop PC….there’s nothing quite like it! In fact, our service is one of a kind!_

How does bing work?…By simply clicking a button on your computer, mail is beamed electronically to a bing post office. Your mail is automatically printed, folded, enveloped and dispatched into the Australia Post network the very same day. A postie will then deliver your letters as normal business mail – all this without even leaving your desk…. bing it on!”

Shows Bing when it was used as a mail service.

           Bing it on! Not long after this idea was hatched it again moved to another domain owned by Microsoft.

Present Day

           Since gaining the rights to the domain, Microsoft has evolved it into a smart search engine, capable of competing with the top market holder, Google.  In a competitive move to challenge Google, the number two and three search engines, Yahoo and Bing, have partnered in hopes of taking a higher percentage of the search engine market.  In addition to Yahoo, Bing has partnered with WolframAlpha to add to its competitive advantage versus Google.

Modern-day Bing Screen Capture


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III. Why use Bing?

Ever had trouble finding information online using a search engine?

         Bing is a search engine like Google, Ask Jeeves, or Yahoo. The exception is that it is slightly more advanced in its links, such as having "Quick Tabs." When a user types in "Obama," for example, "Quick Tab" comes up with the same links as it would on Google or Yahoo, but it also brings up side links that have more specific routes to detailed information. For "Obama," it would come up with links that say, "Images, Biography, Facts, Quotes, Speeches, Issues, Videos." One can explore, Images, Videos, Shopping, News, Maps, Travel, History, or Visual search. It is also very visually appealing, containing different pictures on each page, with information about each. With this search engine, one has more options in their online searching, and through it, can be more directed and assisted when searching for information online.

        Moreover, while searching for images with other search engines you have to pass to next pages to see more results. It is time consuming and fortunately Bing is not designed like this. You can easily see all image results by rolling down in only one page. There is no need to wander from one page to another when using Bing.

What if there was a way to get all the search results you wanted immediately?

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IV. Educational Application

 How Can Bing Be Used in the Classroom?

     1. Bing can be used in education through many different areas of search, like images, news, and videos.

     2. Bing is not only a search engine, but also includes forums and communities where people who use Bing can collaborate. Students can join forums on Bing relating to a topic they’re researching in class and have discussions.

     3. Bing can also be used to narrow more general searches in the Educational setting with the “advanced” feature. Students can narrow results by specifying that the word they are searching has to be present verbatim in the content of the resulting sites.

     4. Bing can be used for teachers to try and detect plagiarism from students work. The teachers just simply needs to put parts of the document into the search engine and it will give them results for similar works that have been written about that particular topic.

     5_._ Bing has a Visual Search. This is a feature that could be used in the classroom to search and sort data.  However right now it is merely a beta but it could be used as a more entertaining way to search through topics and could help keep kids interested in what they are searching.

     6. Bing has many useful applications, such as a Dictionary, WolframAlpha, and a Collegiate tab, for example. 



Elementary Lesson
Plan 1

Mammal Scavenger Hunt




The students will be researching different questions about mammals
by using the website Bing to find the answers to these questions.Students will read
and research information on mammals to further develop their understanding of their



Elementary Lesson
Plan 2





Students will be put into groups of several students and will use Bing to
navigate through the internet and find details on the food pyramid. During this activity
students will be able to:
• Use Bing in an efficient way and navigate through all the links and shortcuts the
search engine provides.
• Using a variety of word-inputs into the search line, the student will locate at least
three different websites that contain all the necessary information for this research project.
• After the students have unearthed the required information, they will use the data to
create a poster with a giant food pyramid and all the facts on it as well and be able to present
the poster in an orderly fashion in class.



Elementary Lesson
Plan 3

Exploring State Parks




Students will learn how to navigate through Bing and other various websites to research
a state park. They will learn key internet terms to do this. Students will use to research
specific state parks.

Seasons Lesson Plan.docx

Seasons Lesson Plan.pdf

Elementary Lesson
Plan 4

The Four Seasons




Students will use the Bing search engine features to research the four seasons and learn about identifying characteristics, such as the included months and common weather patterns.  Once they researched the seasons, the students will be able to create flipbooks on each of the seasons. 



Secondary Lesson
Plan 1

Getting to Know the Derivatives of Trig Functions




This lesson is aimed at teaching the students the derivatives of the six basic trigonometric
functions and how they relate to one another. Students should already have knowledge of basic derivatives
and also be able to identify the trigonometric functions: sine, cosine, tangent, secant, cosecant, and
cotangent. The students should use as the source of their information. The actual research on
the derivatives is to be done out of class.



Secondary Lesson
Plan 2

Bing Economics




Students will use Bing to navigate through the Internet and find the
lowest cost on 3 particular items. During this activity students will be able to:
•Use Bing to find information about a variety of products in order to find the lowest cost.
•Navigate through Bing and understand all its unique features.



Secondary Lesson
Plan 3

Government and Bing




This lesson involves writing a short description of a reliable news article pertinent
to the current political climate. Students will be required to write a three paragraph review of an
article found on the internet using Bing.

PBJ Lesson Plan.docx

PBJ Lesson Plan.pdf

Secondary Lesson
Plan 4

Peanut Butter and Jelly




This lesson involves students using the search engine Bing as a resource of looking up various, unique recipes.  Students will then recreate these recipes using tools and ingredients supplied from the kitchenette. 

Astronomy Lesson.docx

Astronomy Lesson.pdf

Secondary Lesson
Plan 4





Students will use Bing to search for the history of the Big Bang.  This will allow students to then create a timeline of the history of the Earth which will be the basis of the lesson.  Later, students will use Bing to research facts on famous stars which will give students a broader perspective on the world outside Earth.



Post-Secondary Lesson
Plan 1

Health Paper


Students will get practice on research by researching a health topic using
They will write a paper on their findings to learn about a current health issue or topic, learn
how to research, and successfully write a paper about it.



Post-Secondary Lesson
Plan 2



This Chemistry lesson plan is an opportunity for students to take ownership in their
chemistry lab. Students will perform a lab with no guidance as to how it’s supposed to end up. After
they’re completed the lab, they will use Bing to find out the desired result. This lesson can
be adjusted depending on how advanced the class is.

Java API.docx

Java API.pdf

Post-Secondary Lesson
Plan 3

Java API


Students will use as a source for information to learn independently
about Java API. Students have a basic knowledge how Java classes work but now need to research
some different types of Java classes that interest them.

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V. How Can Bing be Used in Conjunction with Other Programs?

         Although Bing is a search engine and is similar to Google and Yahoo, it "cleans up" results by sorting content to only the most relevant to the search. This makes searching for decision-related topics such as travel and shopping faster and easier.

         Bing is totally unlike Google and Yahoo in that there is an option to look up information instantly without linking to another site. For example, if someone searches Type 1 Diabetes and simply wants some general information on the subject rather than links to related sites, they can click the "reference articles" feature on the sidebar and the Wikipedia article on Type 1 Diabetes will show up on the Bing website. This makes "googling" a topic for general much easier than clicking on links to other websites without knowing how relative they are to the information you want to know.
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VI. How Bing is Used Internationally?

          For other countries, this search engine is very applicable. First of all, you can change the language to that of your country. Bing can be translated into a variety of languages such as Albanian, German, Swedish,etc. so that people internationally could use it more effectively. Bing can be used easily to connect international organizations because it does not discriminate between websites’ countries of origin. It will show you sites from across the globe if it pertains specifically to the information you have searched.

This image shows all of the of the different countries that are supported for Bing use internationally.

        Also, if you want to look up information about other countries or areas, there is a “travel” tab under Community, which lets people talk about their vacation spots, places they’ve visited, questions about those places, etc.
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VII. References





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Bing Research Page

[INSITE:Bing Group Member
Introduction Page]

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  1. Unknown User (svanantw)

    The name of this application is Bing. It was created by a team of Microsoft developers and researchers and its purpose is to provide a compilation of information, articles, and other websites that give details to the specific topic that is being searched.

  2. Unknown User (svanantw)

    BING is a search engine like Google, Ask Jeeves, or Yahoo. The exception is it is slightly more advanced in its' links, such as having the "Quick Tabs". When a user types in "Obama" for example, "Quick Tab" comes up with the same links as it would on Google or Yahoo. However, it also brings up side links that have more specific routes to detailed information. For "Obama" it would come up with links that say "Images, Biography, Facts, Quotes, Speeches, Issues, Videos". One can explore, Images, Videos, Shopping, News, Maps, Travel, History, or Visual search. By typing in "" in the url space, the user comes upon the homepage of Bing. Having different pictures as the background that have tidbits of information about each picture, one might say that Bing is visually more appealing than Google or Yahoo. Bing is a more specified search engine.

  3. Unknown User (svanantw)

    Since Bing is a search engine, its usage with other applications is limited to links to other websites that is provided when a topic is searched. The homepage provides the link and URL to other websites which in turn can direct to other areas from there. To use the application all that the user has to do is either click under any of the "Explore" column to "specific Images, Videos, Shopping, News, Maps, Travel, History, or Visual search". The user can also type in whatever topic he or she is researching into the search box and hit "enter" or "search". Once the links appear below the search box, the user can click on the links and be directed to a specific website.

  4. Unknown User (fishere)

    Searching on bing is more evolved than other search engines.By clicking on catagory links, you can drill into more specific results. More on than that, in a moment, anticipating some searchers might ignore the catagorie options, Bing also automatically lists resulting from each catagory into what it calls "Web Groups"

  5. Unknown User (fishere)

    Many people think that Bing is the Google-killer, but in fact it does things that aredifferent from google. Bing does a lot of live searches instead of just general searches. It keeps you up to date on current websites instead of the most popular

  6. Unknown User (fishere)

    Bing was unveiled by Microsoft CEO Steve Ballmar. on May 28, 2009 in San Diego.Bing was first launched to the public on June 3, 2009 with a preveiw version released on June 1, 2009. It was also the third largest search engine on the web right after Yahoo and Google.

  7. Unknown User (sfiechte)

    Bing also has an advanced “history” tab, which lets you go back to see what you’ve searched for in the past. It tells you when you searched, it shows the words you searched for, and the websites you went to after that. You can also turn history off if you want to.

    You can look up your history for a total of 48 hours, and sometimes longer, and then it will start a new history.

  8. Unknown User (sfiechte)

    There is also a Community on Bing. With this, you can see who’s online, guests or members, and post or be a part of a thread of posts. For instance, you can write a topic, and people can reply to it. This way, questions can be answered quickly, about Bing, or anything else.  There are tabs for answered and unanswered topics. You can then click “answered” or “unanswered” on the status of your topic. It also shows how many replies have been made per topic.

  9. Unknown User (sfiechte)

    For other countries, this search engine is very applicable. First of all, you can change the language to that of your country. Also, if you want to look up information about other countries or areas, there is a “travel” tab under Community, which lets people talk about their vacation spots, places they’ve visited, questions about those places, etc.

    Under Travel on the Bing home page,  you can look up flights, hotels, cars, cruises, vacations, etc.  Some of your  travel questions could also be answered under the Travel Topics category to the right of the page.

  10. Unknown User (jones434)

    The Bing document does a good job of incorporating the logo at the top of the page. It allows the viewer to visually see something they may recognize, even if they have no prior knowledge about Bing. Bing could be incorporated in a classroom as an option for a search engine. Bing provides a plethora of sources and facts that students could use for projects or papers.

    As I began to scroll through this application, I noticed how the use of visuals overwhelms the page. There videos, pictures, and charts lack flow. The creators did a good job of using visuals, but everything is pushed to the left side of the application. The text under all of the pictures is very limited and doesn’t offer much information. The text almost gets lost between the images that over power the space. The use of lime green and orange on white is not an attractive color combination. Since the text is very minimal, they should have made it stand out as much as possible in a more positive way. Finally, this application lacks neatness. The section where they discuss the lesson plans is unorganized, and again, not attractive. It is one big long list that seemingly never ends. The creators did not need to incorporate tables from each of the lesson plans. It feels repetitive.

  11. Unknown User (rwilloug)

    Bing is a search engine that provides the most useful information to your related topic.  I personally like Bing more than the Google search engine because it is easier to find the information that you need and you don't have to look through page after page of completely unrelated websites.