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Table of Contents

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I. Background:

Cellblock is "the service for instant, collaborative, mobile photo and video publishing." It is a consumer brand for the Gloto Social Media Platform, which is developed by Gloto.

Executive, software engineer, entrepreneur, technologist, and instructor are Mr. Eric Conn’s accomplishments. Throughout his lengthy career, Conn has actively partaken in almost every conceivable part of the software business; from developing international sales strategies and pricing models, initial concept exploration, operations, design, business development, implementation to team building, and market analysis. He is the Co-founder and President of Gloto Corp. Gloto created Cellblock.

 

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 II. Purpose:

The ultimate purpose of Cellblock is to be able to share your images and multimedia across the internet using mobile devices, such as cell phones or iPods. The focus is for seamless integration of mobile submissions with desktop and PC web content.

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III. Try it Out!

  • Lets try it out before we sign up for it! First off, go to the homepage of Cellblock and click on "Try It."

  
 

  • Next, click on "browse" to upload a photo.

  
 

  • Then, find a picture you would like to see be uploaded and click open!

 

  • After, add a caption to the picture if you want to and click "upload!"

 

  • Finally, you are finished! You can upload multiple pictures to see how the slide show is presented!

 

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IV. How Does It Work ?:

  • To create a Cellblock, you first need to go to the Cellblock homepage  www.cellblock.com/home.htm  and sign up for a free account by clicking on the green “Sign Up” button (shown below). 

  •  After clicking the green button, you will be linked to a page where you will be asked a few simple questions to  begin creating a page. 

After creating an account name and password, you are ready to get started! You can now begin adding photos, videos, captions, blogs, etc. to your Cellblock. 

Cellblock is relatively easy to use. First, upload the pictures you would like to be on your Cellblock. Then, they will appear in a slide show format on the web, allowing  to share them with your family, friends and the rest of the world. A unique feature of Cellblock is  that it operates in live time. This means that many people can be adding and viewing pictures and videos in a Cellblock via the web, desktop, or mobile device simultaneously. As soon as the content arrives in a cellblock, it can be visible to anyone, anywhere (via the internet) without having to refresh the page, adding new downloads, or any other type of restrictions.  Cellblock consists of content that can be viewed and edited from any location with internet access, at the discretion of the Cellblock owner.

Here are some screenshots to show the process of creating a Cellblock:
 

  • A new Cellblock page:
   


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V. Cellblock Tutorial

Redirects to www.youtube.com

http://youtu.be/Ui19HnKFqFg

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VI. How Does Cellblock Relate to Other Applications?

Cellblock can be used in conjunction with many other applications and social networking websites such as Facebook, Myspace, Twitter, Friendster , Bebo and Wordpress.  Once you have created your Cellblock account and page you can link your Cellblock account to other accounts if you want to share your pictures with others.  On the homepage of each Cellblock account (to the right-hand side of the page) are buttons titled with these other applications.  You just click on the button that corresponds to the website you want, type in your account login information for that site, and your Cellblock page will instantly be linked to the other chosen account. You can even set a preview mode to the Cellblock, so that arriving content awaits the creator’s approval before being published onto their page.  You have the ability to set your Cellblock to send email notifications to your personal email address as new content arrives so you can review it within the body of the notification email.

App

Free

Difficulty

Connectivity

Wireless Upload

Cellblock

Yes

Simple

Create to add

Yes

Animoto

Yes, limited access

Complex

Create to add

No

Facebook

Yes

Simple

Add to

Yes, cellphone app required

MySpace

Yes

Moderate

Add to

Yes, cellphone app required

Twitter

Yes

Simple

Add to

Yes, cellphone app required

WordPress

Yes, .com sites cost

Complex

Add to

No

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VII. Unique Usage

The most unique and interesting thing about Cellblock is that it operates in live time.  As you publish a document, add photos or videos to the Cellblock, others can immediately see the additions as they are being done rather than having to refresh the page.  It is instant and happens automatically.  Cellblock can be used to communicate with multiple people at the same time all in live time.  Not many  other applications have this ability.  It’s extremely useful and convenient when working with others and producing collaborative work.

Here are some examples of companies, businesses, and groups that have Cellblocks:
  • Animal Shelter Inc. allows users to share pictures of adopted pets in their new homes. So does PawSafe Animal Rescue
  • Worldwale.com shows photos and videos of its users as they travel to the far corners of the earth.
  • Marty Schwimmer provides a visual catalog of corporate trademarks.
  • A Webcam on the French Brittany coast relentlessly feeds a picture to a Cellblock every fifteen minutes or so.
  • Beatbots Message Board, Baltimore City Paper's "Best Online Arts Community" for 2007, took an interesting approach to the Cellblock API, integrating their Cellblock application/widget as a real-time photo stream component for their message board system.

The bulleted items came directly from the site http://cellblock.com/examples.htmhttp://cellblock.com/examples.htm

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VIII. Educational Value

As shown above, Cellblock can be used for a variety of different target audiences.  Unfortunately, Cellblocks are not targeted to educational- based users, so these applications are not emphasized on the web site. However, Cellblocks can be designed to include pictures related to educational topics being covered in the classroom. Cellblocks can be created to display slideshows of pictures and diagrams supplementing information given in class or listed in the textbook. Students can access these as their own convenience and an added benefit, the slide show is continual. Cellblock is also useful for students wanting to easily collaborate with other students using photos or documents. Students can benefit from the easy access of a teacher's or other classmate's Cellblock where ever the internet can be used.

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 IX. Lesson Plans

Here are lesson plans that we created to incorporate Cellblock as an educational tool. There are multiple lesson plans for  each grade category (elementary, secondary and post-secondary). Our lesson plans address a variety of different subjects.

Elementary:

1) Science - Classifying Vertebrates (Word)
2) Math - Multiplication Facts  (Word)
3) Animals-Sea Turtles (Word)
4) Time  - Telling time  (Word)

Secondary:

1) Science - Biology  (Word)
2) History- Civil War  (Word)
3) Art - Egyptian Art (Word)
4) Physical Education Warm-ups (Word)

5) Art - Art Movements (Word)


Post Secondary:

1) Science - Chemistry (Word)
2) Science - Anatomy  (Word)
3) Art - Portfolios  (Word)

The following lesson plans were created by the re-editing group of the 2011-2012 academic school year:

Secondary:

Michael Ha:

Anatomy & Physiology - Final Project (Word)
Anatomy & Physiology - Final Project (PDF)

Joe Kellenberger:

Astronomy and Physics- Constellations (Word)
Astronomy and Physics- Constellations (PDF)

Brent Melton:

Geometry - Geometry on the Outside (Word)
Geometry - Geometry on the Outside (PDF)

Jeremy Starks:

English - Themes/Literary Movements (Word)
English - Themes/Literary Movements (PDF)

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X. Application to the Business World

Businesses can create cellblocks with audio that could be used with a guest speaker. This allows you to a record the speaker and add photos that give a visual example of what the speaker is saying. The instant-access slideshow makes it easier for the event organizer to share the speech with individuals that were not there.

This application could also be very helpful and useful within industry training situations.  Companies are constantly trying to find efficient ways to share information and work collaboratively with people across the world. Right now, complanies have to connect using conference calls to share information about the business with each other . During these conference calls many people are connected over one phone line and have to listen as instructions or information is being given by an individual person.  However, only one person can be speaking at a time.  This could become an issue when for instance, someone has a question and they have to push a certain button or number to get the instructor’s attention and then wait for their cue to ask their question.  Not to mention, that sometimes there is a time lapse, so one group is waiting for the information while the other group is waiting for a response. This causes communication to be difficult, time-consuming and not efficient or effective. Although conference calls have the ability to include multiple people, they are limited to one person speaking at a time and they don’t have the ability to visibly demonstrate instructions or procedures. 

Cellblock, however allows many people to view the site at the same time and watch slideshows and videos in live time.  As an instruction is being given or a demonstration is being done, the viewers are able to see it instantly and follow along much easier by not only hearing the instructions, but viewing them as well.  This is a huge advantage of Cellblock and training has the potential of being much more successful this way. 

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 XI. International/Global Perspective

The site is English-only, so that presents a  hurdle for many international markets.  The site was also designed with Western sensibilities, layouts, and iconic metaphors.  So in some situations Cellblock can not be used in all cases.  Fortunately, English is spoken around the world and is a common language used in Business settings, in most situations.

Our group collaborated with a group of students from EWHA Women's University in Korea. Our international partners were Son Jihyeon, Shin Mijin, Yoon Naree, and Jeong Inyoung. They created a video demonstration of how to use Cellblock in English, which is included in section II. They also put together a guide for how to Cellblock in Korean, as well as a questionnaire on the use and navigation of the Cellblock site (linked below).   

How to Use Cellblock (Korean version)
Cellblock Questionnaire

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XII. Frequently Asked Questions (FAQ)

Note: “Cellblock” refers to the website as a whole, while “cellblock” refers to your file of photos/videos.

1. What is necessary in order to view the cellblock player?

The cellblock player can be viewed in either standard or full screen resolutions and can be watched in Auto-Play or Manual mode. 

2. When changing the direction of the cellblock I am viewing, what does the rabbit and turtle icon mean?

The rabbit and turtle icon represent the speed of Auto-Play mode. They represent going faster or going slower, respectively.

3. Can I use Cellblock with my phone?

Absolutely! Simply use your phone’s web browser and go to www.cellblock.com. Now your phone can become the source of photos you upload to Cellblock.

4. What if I want to start a new cellblock from my phone?

Only users that have an enhanced account have this capability. To establish and enhanced account, go to the “Account Information” page once logged in and proved your cell phone number and service provider. In order to create a new cellblock from your phone: “send a text message to new@cellblock.com, and specify the title of the cellblock in the subject line of the message.”

5. What types of photo/video formats are acceptable on Cellblock?

Supported photo formats include BMP, JPG, GIF, PNG, and the photo files must not exceed 10MB. Supported video formats include 3G2, AVI, MOV, WMV, and the video files must not exceed 10 MB.

6. Can I drag and drop photos/videos from my desktop to a cellblock?

First, you must download and have the Cellblock Desktop Widget running before you drag and drop. You can set up the Cellblock Desktop Widget so that not only photos/videos show up in your cellblock account, but anywhere else on the Internet in which you have embedded the widget. There is no limit on how many photos/videos you drag and drop at once, as long as they adhere to the formats outlined in Question 4. Unfortunately, the Cellblock Desktop Widget is only compatible with Windows, not Apple products

7.How do you download a cellblock as a Desktop Widget?

On the cellblock you would like to save, click the save icon (floppy disk). Ensure that the file saves as a “.jar” file, and once on your desktop, simply double click on it.

8. How do you embed a cellblock?

Simply copy the embed code from the cellblock to any other desired location, such as a blog (Tumblr or WordPress) or your own website. In order to get a particular cellblock’s embedded code, click “Menu,” then “Embed Code” to get the code.

9. What kind of features are in place to protect the content I put on Cellblock?

The following describes how to control the emailing of content to your cellblock: Cellblock provides a public and privacy feature for any one of your particular cellblocks. If you want to allow the public to contribute to your cellblock, you can allow your email address to be displayed. If you are only using a cellblock for personal use, you can hide your email address. All of this can be done in the “Security Settings” under “Settings” within a particular cellblock.

The following describes how to control allowing anyone to upload content to your cellblock: This can be determined through the “Security Settings” within a particular cellblock, but it is important to note the difference between these two settings.

One can password-protect their content too, so that only people with the password can access the cellblock. This feature is also located under the “Security Settings.”

10. Are there any advanced search options?

The advanced searches on Cellblock are called “Wildcard” searches, and allow you to get results with partial words or names. “Using an asterisk at the end of a word will return all results matching those characters and anything that follows.” “Using a question mark at the end of a word will return all results matching those characters and any matching single letter after the string.”

Information for this section was provided by http://cellblock.com/help.htm

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XIII. Pros and Cons

Pros

Cons

Cellblock allows for people from just about any location to upload photos/videos.

The Cellblock Desktop Widget currently only works with computers with a Windows interface.

A demo of Cellblock is provided on the website’s home page for new users. There is also a very detailed “Help” section that covers a variety of topics. Some of the more prominent issues that would require help are noted in the FAQ section on this page.

When you create a new cellblock, the Security Settings are automatically set to allow public uploads and show email address. These can be changed though before saving the settings and at any time a user sees appropriate to change them.

Cellblock is very unique compared to other applications of similar design and function because it allows different types of multimedia to be uploaded in real time.

The website isn’t updated to accommodate instructions for using Cellblock in conjunction with sites such as Tumblr, WordPress, and Facebook.

Cellblock allows users to do as they please with their content; they don’t force people to have “friends” in which to share content with. A variety of other features are available on the website, including a preview mode before you publish/update your cellblock. Email notifications are also available as new content is sent to your cellblock.

The public and privacy features can be confusing to differentiate between; you can password-protect content, control emailing of content to your cellblock, or control the uploading of content. Experimenting with the website and reading over the “Help” section can ensure your understanding of these features.

Cellblock is part of the Rich Media Infrastructure which users can access by using the Cellblock Application Programming Interface (API). This “allows developers to integrate instant multimedia sharing into web, desktop and mobile applications,” and is completely free.

The website seems to be beyond flooded with cellblocks, making it very overwhelming for new users to get started. The advanced search capabilities described on the website and in the FAQ section on this page are very necessary in trying to find what you want.

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XIV. Roles  

Project Manager: Jill Riley

Researchers:  Brittany Skees, Joe O’Neill
Instructional Designers:  Rachel Ybarra
Writer:  Katie Conrad
Evaluators:  Emily Kling, Dom Dagata
Marketing:  Molly McHugh

Group Members: pictured below (left to right)

back row: Jill Riley, Emily Kling, Joe O'Neill, Dom Dagata, Rachel Ybarra, Katie Conrad, front row: Molly McHugh and Brittany Skees

 Edited by:
Mary Scott, Taylor Williams, Kristy Andorfer, Catherine Caruso
Re-edited in the 2011-2012 academic school year by: Michael Ha, Joe Kellenberger, Brent Melton, and Jeremy Starks

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XV. Citations and References

 All pictures were used from the Microsoft Office clipart website:

 Clip Art

Research information was gathered from the Cellblock site:

Cellblock

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