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YouTube Internationally


 

 

 

When was YouTube first introduced in Korea?

 YouTube Korea (http://kr.youtube.com/) launched on Jan. 23rd, 2008. Korea was the 19th country to have its own regional YouTube site; England, France, Australia, Japan and others have YouTube sites in their own language.28 According to one Korean YouTube manager, YouTube Korea showed the biggest increase in web traffic in July.29 This research was done by a Korean web-site evaluating company named Koreanclick (http://koreanclick.com/information/freedata_rankings.php).
 Many people would agree with that YouTube is a big hit in Korea, but there are also some alternative views. Korea already had many of its own internet ventures such as search engines, web2.0 sites through which people share UCC (User Created Contents) and so on. These highly localized sites dominate most of internet market in Korea. Because of this, giant IT companies such as Google have not been so successful in the Korean market. When YouTube Korea launched, Korean newspapers and IT magazines asked questions such as, "Is YouTube going to be another case of world-hit internet site that failed to attract Korean users?" This questions still remains. For example, in April 2008, there were now only around 115,000 daily visitors to YouTube Korea, where as 997,000 people visited the Pandora TV website a day.30 In an effort to expand their audience, YouTube Korea has built up partnerships with a variety of Korean companies, especially Korean Web2.0 companies to share videos clips created by its users.

 How has YouTube become famous among Korean people?

 Two years ago, a relatively unknown guitarist Im, Jeong-Hyeon posted a short video clip of himself playing a rock version of Canon on YouTube. People around the world soon noticed his video, and many of them thought that he was a great guitar player. This made him famous over night. Eventually his name was known to Korean people and they started showing interests to YouTube.

What do Korean people with YouTube?

  Music videos of the Korean group Wondergirls and performance of Korean B-Boys are popular in Korea. People mostly use YouTube Korea for amusement or entertainment as well as for other purposes.

Similarities and differences between YouTube Korea and YouTube U.S.

  A. Similarities
       Despite the fact that YouTube Korea is aimed to be more localized to attract Korean users, so far it is fundamentally the same web site with YouTube.com, only translated in Korean. If a user signs up to be a member of YouTube Korea, he/she automatically becomes a member of all connected YouTube websites. Also, through YouTube Korea, people can share, search, and watch the same videos as other YouTube users all around the world.

 B. Differences
      In YouTube Korea, Promoted Videos are chosen by Korean managers. Usually these videos are about hot issues in Korea, and most of these are posted by Korean users. However, sometimes video clips posted by international users are picked when they are thought to be attractive issues among Korean users. Featured Videos and Most Viewed Videos in YouTube Korea are sorted out based on numbers of times it has been viewed only by Korean users. YouTube Korea communicates with its users via official blog of YouTube Korea. This blog has information about new promotion events, worldwide or regional competition, and latest news about YouTube Korea.

 How is YouTube Korea used in education inside and outside schools?

   Some school teachers in Korea use video clips from YouTube as teaching materials. Application of YouTube into the classroom is mostly done by the teachers' individual needs and expectations. So far, not so many studies have been done to clarify cause and effects of using YouTube as a teaching material in Korea. Blogs and personal web sites of some teachers who are willing to use YouTube materials for their classes show that there are several different reasons for using YouTube. Sometimes YouTube is used to show animated pictures that visualize chemical reactions or to demonstrate science experiments. Video clips from YouTube can also be used in English Class to show students' speeches of native English speakers. There are many other ways that YouTube is used in the classroom as well. However, there are some common reasons why they want to use YouTube. First, it is free. Second, there is enormous amount of information within YouTube. And, last, it is easy to access.

Suggestions about using YouTube Korean in the Korean educational field

   A. YouTube can be used to help teachers communicate with each other in two different ways. First, Korean teachers can share their teaching materials via YouTube Korea. If their materials are a video clip, they can share them directly. If their materials are real objects, they can make video clips about how to make and use them. Second, teachers can record their class and show it to other teachers and ask for their comments. It is also possible to share information with teachers in different countries since YouTube Korea is connected with other YouTube sites. In this way, teachers' burdens to create teaching materials can be lessened, so they can focus more on their teaching methods. At the same time, all materials can be improved and localized by YouTube users' suggestions.   

   B. YouTube Korea can be used to increase teacher-student, student-content, and student-student interactions outside of the classroom. For example, if teachers upload class materials or video clips of their class, students can watch them as many times as they need. Furthermore, students can search for more information about what they have learned. They can also record themselves performing lesson tasks such as conducting scientific experiments or making an objet and then upload the video.         

   C. A study by Park and Choi (2004) reveals one major difference between Korean and U.S. internet users.31 Korean users mainly seek for companionship through the internet, while U.S. users are more focused on seeking for information. Korean people have a strong sense of being a part of a community. Instead of urging teachers and students to use YouTube in an ordinary way to share their information with unknown internet users, we suggest YouTube Korea to promote Korean teachers and students to form communities within YouTube Korea. YouTube Korea does provide services for its users to form and run their communities, but it is not very well-known among Korean internet users. Forming communities will also help teachers and students to find information they need more easily and more meaningful feedbacks can be given.

YouTube Korea Website


For more information

 Education
a middle school English teacher's blog showing how she used YouTube materials in her class

<http://joongdoilbo.co.kr/jsp/article/article_view.jsp?pq=200807090011>
a middle school Geography teacher's blog showing how he used YouTube materials in his class
 <http://happygeo.com/tc/28>

Entertainment
Video clip of a famous Korean group singer, Wondergirls
Wondergirls - So Hot
<http://www.youtube.com/watch?v=4VBLImiFTFM>
Wondergirls - Tell Me
< http://www.youtube.com/watch?v=CwKGDxKwB8g>
Wondergirls - Nobody
< http://www.youtube.com/watch?v=dHp1dhEvzhc>
An article about Wondergirls's video clips on YouTube
<http://www.mydaily.co.kr/news/read.html?newsid=200807021030451134&ext=na>
Video clip of Guitarist Im, Jeoung-hyeon on YouTube
<http://www.youtube.com/watch?v=QjA5faZF1A8>
< http://www.youtube.com/watch?v=QdTtcOM_kcA>
An article about Im, Jeoung-hyeon who has become a world famous guitar player through YouTube
<http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=001&aid=0001486842>

Performance of Korean B-boys on YouTube
PLANET B-BOY official trailer
<http://kr.youtube.com/watch?v=PpntYFfVoQU>
RUN_DMZ (Director's Cut) PLANET B-BOY
<http://kr.youtube.com/watch?v=zKoXG0RjC7E>
PLANET B-BOY official 'Korea'
<http://kr.youtube.com/watch?v=gNh6qpsuo58>
an article about video clips of Korean B-boys
<http://www.segye.com/Articles/NEWS/ECONOMY/
Article.asp?aid=20080404000901&subctg1=&subctg2=>
<http://www.dt.co.kr/contents.html?article_no=2006110202012431727001>

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References

General information about YouTube
[28] an article about YouTube starting its services in Korean.
< http://article.joins.com/article/article.asp?total_id=3020322>
[29] an article about growth of YouTube Korea
<http://www.ddaily.co.kr/news/news_view.php?uid=39806>
[30] Introduction of the official YouTube Korea Blog
<http://kr.youtube.com/blog>
[31]an article about the interview with the founder of YouTube 
<http://www.kdcstaffs.com/it/main_view.php?mode=view&nNum=4845&parts=Hot>

[31+]Park, Sung hee, Junho Choi.+ Cross-cultural Analysis on Internet Motives : South Korea and the U.S. 2004

<http://download.dbpia.co.kr/cView.asp?arid=955276&lid=3641601020101&uid>

   

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11 Comments

  1. I posted a picture from http://kr.youtube.com/&nbsp;to give you an idea what it looks like.

    Youtube Korea launched Jan. 23, 2008, but people knew and used Youtube.com even before it started providing its services in Korean. 

    It is basically very same with Youtube.com, however, there are some differences, and I am doing some research about it.

    I just sent an e-mail to one of editors of Youtube Korea, and I hope we can get some useful information from him/her. 


  2. Unknown User (aiovinel)

    It's interesting to see how similar YouTube in Korea and YouTube in America are. I think it's great that you contacted the editors of YouTube Korea, it will be very interesting to hear back from them. Keep us posted!

  3. This is the 1st draft for this chapter.

    We are still thinking about adding one more category, ' Suggestions about applying YouTube Korea in education.'

    Since English is not our first language, I am worried about there must be some mistakes or awkwardness in our draft.

    It will be really helpful if someone can go over ourfirst draft and give us some feedback about contents, grammars, puctuations and so on.

    Please, let me know if any other information should be needed or erased.

    p.s. I just couldn't figure out how to add a label.

    If someone could teach me how to do this, I will do it ASAP.

    p.s. This is my phone number just in case you need to contact me in a hurry.

    Kim, Jaelim: 82-11-9496-5784  (82 is the country code.)


    YouTube Internationally- YouTube Korea
    1.       When was YouTube first introduced in Korea?
    A.        YouTube Korea (http://kr.youtube.com/) launched on Jan. 23rd, 2008. Korea was the 19th country to have regional YouTube site; England, France, Australia, Japan and so on have YouTube sites in their own language. According to one of the Korean YouTube managers, YouTube Korea showed the biggest increase in web traffic in July. This research was done by a Korean web-sites evaluating company named Koreanclick (http://koreanclick.com/information/freedata_rankings.php).&nbsp;
    B.        Many people would agree with that YouTube is a big hit in Korea, but there are also some alternative views. Because Korea has had its own internet ventures in terms of search engine, UCC sites and so on. These highly localized sites dominate most of internet market in Korea. Because of this, giant IT companies such as Google has not been so successful in Korean market. When YouTube Korea launched, Korean newspapers and IT magazines asked questions such as 'Is YouTube going to be another case of world-hit internet site that failed to attract Korean users.' This questions still remains. For example, in April 2008, there were now only around 115,000 daily visitors to YouTube Korea, where as 997,000 people visited the Pandora TV website a day. YouTube Korea has built up partnerships with diversity of Korean companies, especially Korean UCC companies to share videos.
    2.       How YouTube has become famous among Korean people?
    A.        Two years ago, a not-very-well-known guitarist Im, Jeong-Hyeon(???) posted a short video clip of himself playing rock version of canon on YouTube. People around the world soon noticed his video, and many of them thought that he was a great guitar player. This made him so famous over night. Eventually his name was known to Korean people, and people started showing interests to YouTube.com.
    3.       What Korean people do with YouTube?
    A.        Music videos of Korean group pop singer Wondergirls and performance of Korean B-Boys are popular in Korea. People mostly use YouTube Korea for amusement or entertainment as well as for other purposes.
    4.       Similarities and differences between YouTube Korea and YouTube U.S.
    A.        Similarities
                                         i.              Despite the fact that YouTube Korea is aimed to be more localized to attract Korean users, so far it is fundamentally the same web site with YouTube.com only translated in Korean. If a user signs up to be a member YouTube Korea he/she automatically becomes a member of all connected YouTube websites. Also through YouTube Korea, people can share, search and watch same videos with other YouTube users all around the world.
    B.        Differences
                                         i.              In YouTube Korea, Promoted Videos are chosen by Korean managers. Usually these videos are about hot issues in Korea, and most of these are posted by Korean users. However, sometimes video clips posted by international users are picked when they are thought to be attractive issues among Korean users.
                                        ii.              Featured Videos and Most Viewed Videos in YouTube Korea are sorted out based on numbers of times it has been viewed only by Korean users.
                                      iii.              YouTube Korea communicates with its users via official blog of YouTube Korea. This blog has information about new promotion events, worldwide or regional competition, and latest news about YouTube Korea.
    5.       How YouTube Korea is used in education inside and outside schools.
    A.        Some school teachers in Korea use video clips from YouTube as one of teaching materials. Application of YouTube into classroom is mostly done by the teachers' individual needs and expectations. So far, not so many studies have been done to clarify cause and effects of using YouTube as a teaching material in Korea. Blogs and personal web sites of some teachers who are willing to use YouTube materials for their classes show that there are several different reasons for using YouTube. Sometimes YouTube are used to show animated pictures that visualize chemical reactions or to demonstrate science experiments. Video clips from YouTube can be also used in English class to show students speeches of native English speakers. There are many other cases. However, there are some common reasons why they want to use YouTube. First, it is free. Second, there is enormous amount of information from different countries within YouTube. And, last, it is very easy to access.
    References
    Education
    ? a middle school English teacher's blog showing how she used YouTube materials in her class
    <http://joongdoilbo.co.kr/jsp/article/article_view.jsp?pq=200807090011>
    ? a middle school Geography teacher's blog showing how he used YouTube materials in his class
    <http://happygeo.com/tc/28>
     Entertainment
    ? Video clip of a famous Korean group singer, Wondergirls
    -         Wondergirls - So Hot
    <http://www.youtube.com/watch?v=4VBLImiFTFM>
    -         Wondergirls - Tell Me
    < http://www.youtube.com/watch?v=CwKGDxKwB8g>
    -         Wondergirls - Nobody
    < >" class="external-link" rel="nofollow">http://www.youtube.com/watch?v=dHp1dhEvzhc>
    ? An article about Wondergirls's video clips on YouTube
    <http://www.mydaily.co.kr/news/read.html?newsid=200807021030451134&ext=na>
     ? Video clip of Guitarist Im, Jeoung-hyeon on YouTube
    <http://www.youtube.com/watch?v=QjA5faZF1A8>
    < >" class="external-link" rel="nofollow">http://www.youtube.com/watch?v=QdTtcOM_kcA>
    ? An article about Im, Jeoung-hyeon who has become a world famous guitar player through YouTube
    <http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=001&aid=0001486842>
     ? Performance of Korean B-boys on YouTube
    - PLANET B-BOY official trailer
    <http://kr.youtube.com/watch?v=PpntYFfVoQU>
    - RUN_DMZ (Director's Cut) PLANET B-BOY
    <http://kr.youtube.com/watch?v=zKoXG0RjC7E>
    - PLANET B-BOY official 'Korea'
    <http://kr.youtube.com/watch?v=gNh6qpsuo58>
    ? an article about video clips of Korean B-boys
    <http://www.segye.com/Articles/NEWS/ECONOMY/
    Article.asp?aid=20080404000901&subctg1=&subctg2=>
    <http://www.dt.co.kr/contents.html?article_no=2006110202012431727001>
     General information about YouTube
    ? an article about the interview with the founder of YouTube 
    <http://www.kdcstaffs.com/it/main_view.php?mode=view&nNum=4845&parts=Hot>
    ? Introduction of the official YouTube Korea Blog
    <http://kr.youtube.com/blog>
    ? an article about YouTube starting its services in Korean.
    < http://article.joins.com/article/article.asp?total_id=3020322>
    ? an article about growth of YouTube Korea
    <http://www.ddaily.co.kr/news/news_view.php?uid=39806>
       

  4. Unknown User (cmasters)

    Wow! This is really good! Thank you all so much for doing all that! It is very interesting to learn how it is used internationally. This is great!

    Cara

    1. I am so glad to hear that you were interested in this chapter.(smile)

      If you have any suggestions about writing this chapter, please let me know!

  5. Unknown User (shakes)

    this is awesome!

    1. Thank you for your comment!

      We've added one more sub-chapter at the end.

      I'd love to hear your thoughts about it.

      If anything needs to be revised, please let me know.(smile)

  6. Unknown User (shakes)

    edited for grammer and spelling

    -Steven, 10:36a.m. EST 11/19/08

  7. Unknown User (shakes)

    also, what are UCC sites?

    thank you!! the new section looks great

    1. Thank you so much for checking grammar and spelling.(smile)

      I meant sites like YouTube through which people can share user-created contents.

      I changed the first paragraph.

      If you can, plesase read through it again, and tell me if it makes sense.(smile)

      Thank you!