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Flypaper Research Page

Flypaper Group Member Introduction Page

I. History

Don Pierson is the founder, president, and CEO of Flypaper. (Its all I can find about this guy at this point)

Pat Sullivan is widely known and recognized as a pioneer and visionary in the high-tech world who created ACT! (the best selling contact manager...which is used by millions of business professionals around the world). Also named one of the "80 most Influential People in Sales and Marketing History" among the ranks of Walt Disney, Donald Trump, and Bill Gates. He was also honored with the prestigious Ernst & Young "Entrepreneur of the Year" award not once, but two times! (

 "Flypaper™ is a Flash® content management platform that allows businesses, agencies and developers to create and manage high-impact, interactive content for a fraction of the time and cost typically associated with such projects. Flypaper was specifically designed for interactive content creators, Flash developers and business users who want the ability to expedite Flash development, easily update and reuse projects, capture viewer data, and track how content is being consumed. Non-technical users can create content without using developers by starting with Flypaper templates and pre-programmed components to expedite the process. Flypaper is sold as an individual or enterprise annual license." (

"With Flyaper you can import:

  • Pictures: .jpg, .jpeg, .png, .bmp, ,gif
  • Videos: .avi, .flv, .mov, .mp4, .mpg, .mpeg, .wmv
  • Audio files: .mp3
  • Flash Animations: .swf (Flash 9, ActionScript 3 recommended)
  • And convert Microsoft PowerPoint to Flypaper."

 Information directly from:

Above is a Flypaper e-learning video.

How to download the free-trial of flypaper in 10 easy steps.

  1. Go to
  2. Click on the Free Trial tab in the top right corner.
  3. You will be asked to fill out a brief download form. (Name, E-mail Address, Telephone etc.)
  4. Fill out the form and click Submit at the bottom of the page.
  5. You will then be prompted to Begin you Download-Get your free trial now! Click on this image.
  6. Your download should begin automatically. However, if you have security options set up on your computer you may have to right click the flashing toolbar and click download file.
  7. Then choose to Run or Save the file.
  8. The download should only take a few minutes.
  9. Follow the Wizard to finish the install (Make sure you have administration power on this computer or the download will not work)
  10. Enjoy your free trial of flypaper!    

(written by Kira Strauser, posted by Kelsey Faulkner 04/04/2010)

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II. How Flypaper relates to other applications

 Flypaper is a simple, useful tool that shares some similarities to Microsoft PowerPoint and Adobe Flash. The main difference between Flypaper and other products is its ease of use: Flypaper strives to be user friendly. Matthew Gross, from Fresh Perspective, says, “Flypaper’s very easy to use, and I’m able to create things much faster than with other tools. This looks as good as something produced with Flash, except it’s easy to maintain.”[1] With Flypaper you can create products similar to Microsoft PowerPoint but with a more professional look and can achieve special features similar to those in Adobe Flash but with more speed and less hassle. This spin-off program with its own unique flair has developed into a great, easy software that is being used more and more by teachers and businesses.

Not only is Flypaper similar to Adobe Flash, it is also compatible with Adobe Flash. Adobe Flash is a multimedia application that is used to make videos, video games, website animation^[CITE]^. With Flypaper you have the ability to grab a Flash animation, click and drag it into Flypaper, and use it in the new Flypaper project. Pretty cool, huh? This is just one of Flypaper’s many features.

Another product that works well with Flypaper is Adobe’s Captivate. Captivate is a program that is used for screencasts, and converting PowerPoint presentations into the Adobe Flash format. Say you have a Captivate movie and you want to view it in Flypaper. No problem. Just take the Captivate movie, click and drag it into Flypaper, and treat it just like an element in Flypaper^[CITE]^.

As you read above, Flypaper can be combined with other applications to make slideshow and video production quick and professional. The unique part about this software is its simplicity ease-of-access compared to other similar software. For example, take a look at these two screenshots:

With Flypaper's interface on the left and Adobe's Flash's interface on the right, you can see that Flypaper's approach is much more user friendly and aesthetically pleasing. The colors and thumbnails in Flypaper help first time users navigate easily through the program, whereas Adobe’s interface appears more daunting and harder to understand. This allows users to interact with Flypaper software efficiently and easily without giving up the professional qualities of Adobe Flash. Together, the numerous feature options and common sense format make Flypaper a great application. (Brian Boyer 4/3/10) (revised by Kelsey Faulkner 4/4/10)

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III. Real World Application

Above is the "Welcome to Flypaper" video [cite]. Please watch the introductory video for basic information on how to sign up for and use Flypaper.

The two videos below^[cite]^ are examples of what Flypaper costumers can create using the interactive software.

example 1

example 2

(revised by Kelsey Faulkner 4/4/10)

Lesson Plans

High School Level

 This is a lesson plan where high school kids can make their own flash videos by using Flypaper.

Here is another lesson plan where high school students can make their own flash videos using Flypaper.

Middle School Level

Here is a lesson plan where middle school students have to make visual dictionaries using Flypaper.

Here is another lesson plan for middle school students. In this lesson plan, they can make political advertisments using Flypaper.

Elementary Level

Here is an elementry math lesson about shapes. Flypaper could be used lesson to help students with their geometric shapes.

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IV. Demonstration of Educational Value

Flypaper was originally intended for companies and businesses^[CITE], but it can also be used in the classroom. Its simplicity and low cost in comparison to other Flash versions help it appeal to educators.  Flypaper not only benefits teachers, it is also may serve as a helpful learning tool for students.  “Flypaper lets anyone with basic content creation skills create real Flash content”[2]^. Teachers and students alike can easily learn to use and create with Flypaper Software. It is very similar to creating a project in Power Point, a system students of all ages are familiar with.  Students and teachers could create games and/or story boards that relate to class material and enhance the learning experience. Flypaper is a great way for students to do hands on activities that coincide with what they are learning in the classroom; instead of doing a poster or PowerPoint presentation they could create a project using Flypaper. 

Beyond providing a creative outlet, Flypaper also creates a cooperative environment, allowing students to work together as “a team of people”[3].  This interclass cooperation helps to develop teamwork and communication skills among students. Flypaper can also provide collaborative opportunities between students from different schools, states, or even countries. This international aspect opens the door for great educational experiences.   

Flypaper software also allows for something known as e-learning.  E-learning is when a person is taught to do something step by step on the computer, internet, or etc.  With Flypaper teachers can create e-learning lessons for students which they complete on their personal computers in a non-traditional classroom setting^[CITE]^. 

Using Flypaper, teachers can be creative and efficient, and save money at the same time with Flypaper verses Flash software^[CITE]^.

Emily Faggetti (March 31st) (revised by Kelsey Faulkner 4/4/10)

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V. How is Flypaper used internationally?

Flypaper benefits the international community in several ways. In the business world, Flypaper helps companies stay competitive by providing software through which to create and maintain professional websites and advertisements. The number of online businesses and catalogs is continuously growing; consumers are faced with virtually hundreds to thousands of options via the web and often judge the appearance and overall professionalism of a site in buying goods and services. Whether you live in Austria or Australia you may witness the professional, finished products of Flypaper web design while shopping online or surfing the web.But Flypaper does not need to be in a finished format in order to be used internationally.

 While Flypaper products may be viewed from almost anywhere via the internet, they can also be created from almost anywhere. Flypaper may be installed on any (1 GHz Pentium processor or higher) computer equipped with Windows 7, Windows Vista or Windows XP, 2 GB of RAM, Adobe Flash Player  version or later, and Microsoft .NET Framework 3.5 SP1 ( Companies with international employees or employees that frequently travel con continue to communicate and share information through Flypaper^[4]. The only requirement is for all parties viewing/editing Flypaper to have legally purchased rights to the software and a seat in the Flypaper community. Flypaper represents their program as seldom having content “created by just one person. More often it’s a team of people within a company, between multiple departments, or even between a company and their agency partners. Online collaboration is a powerful way to expedite the project by streamlining the review and approval process”[6]^. 

Kelsey Faulkner (03/31/10), Fu Shirong (04/02/2010? 

Flypaper offers further features which are useful in an international business community, briefly summarized in the following statement taken directly from the Flypaper website: “Train employees faster. Deliver compelling marketing initiatives before the competition. Complete projects quicker. Provide unique value to your clients” [5].

Although originally designed for companies, Flypaper can also benefit educators, entrepreneurs, and anyone interested in sharing information internationally.  Using the Flypaper community anyone can share their Flypaper story, either with the community at large or with select users ( If teachers from separate countries are working to create an interactive lesson plan, (for example, a virtual study abroad program) they may choose to share their finished stories only with their international education partner. With the Flypaper privacy options users have more freedom in controlling how their products are used, whether in the international world or by particular collaborators.

Kelsey Faulkner (03/31/2010) (section revised by Kelsey Faulkner, 04/04/2010)

VI. References

(Kelsey Faulkner 04/04/2010)

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