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Flypaper Research Page

Flypaper Group Member Introduction Page


Table of Contents




How Flypaper relates to other applications


Real world application


Demonstration of educational value


How Flypaper is used internationally



I. History">I. History

Don Pierson is the founder, President and COO at Flypaper Studio, Inc. where he is responsible for leading company operations. Pierson has two decades of experience in the interactive communications industry. In 2003, he founded Interactive Alchemy and as CEO drove a successful services business that fulfilled the communication and training needs of marquee clients including MetLife and United Airlines. Using the proceeds from the success of Interactive Alchemy, Pierson created a collaborative development tool called Catalyst. By 2006, Pierson identified a broader applicability for the Catalyst solution, and set out to develop what is now Flypaper. (


Pat Sullivan is widely known and recognized as a pioneer and visionary in the high-tech world who created ACT! (the best selling contact manager...which is used by millions of business professionals around the world). Also named one of the "80 most Influential People in Sales and Marketing History" among the ranks of Walt Disney, Donald Trump, and Bill Gates. He was also honored with the prestigious Ernst & Young "Entrepreneur of the Year" award not once, but two times! (

 "Flypaper™ is a Flash® content management platform that allows businesses, agencies and developers to create and manage high-impact, interactive content for a fraction of the time and cost typically associated with such projects. Flypaper was specifically designed for interactive content creators, Flash developers and business users who want the ability to expedite Flash development, easily update and reuse projects, capture viewer data, and track how content is being consumed. Non-technical users can create content without using developers by starting with Flypaper templates and pre-programmed components to expedite the process. Flypaper is sold as an individual or enterprise annual license." (

"With Flyaper you can import:

  • Pictures: .jpg, .jpeg, .png, .bmp, ,gif
  • Videos: .avi, .flv, .mov, .mp4, .mpg, .mpeg, .wmv
  • Audio files: .mp3
  • Flash Animations: .swf (Flash 9, ActionScript 3 recommended)
  • And convert Microsoft PowerPoint to Flypaper."

 Information directly quoted from:

Here are a few Flypaper youtube videos that will explain a little bit about Flypaper and what it does:

Video 1


Video 2


How to download your free trial of Flypaper!

1.) Go to

2.) Click on the Free Trial tab in the top right corner.

3.) You will be asked to fill out a brief download form. (Name, E-mail Address, Telephone etc.)

4.) Fill out the form and click Submit at the bottom of the page.

5.) You will then be prompted to Begin you Download-Get your free trial now! Click on this image.

6.) Your download should begin automatically. However, if you have security options set up on your computer you may have to right click the flashing toolbar and click download file.

7.) Then choose to Run or Save the file.

8.) The download should only take a few minutes.

9.) Follow the Wizard to finish the install (Make sure you have administration power on this computer or the download will not work)

10.) Enjoy your free trial of flypaper!    

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The two videos below^[9]^ are examples of what Flypaper costumers can create using the interactive software.

example 1

example 2

II. How Flypaper relates to other applications">II. How Flypaper relates to other applications

 Flypaper is a simple, useful tool that shares some similarities to Microsoft PowerPoint and Adobe Flash. The main difference between Flypaper and other products is its ease of use: Flypaper strives to be user friendly. Matthew Gross, from Fresh Perspective, says, “Flypaper’s very easy to use, and I’m able to create things much faster than with other tools. This looks as good as something produced with Flash, except it’s easy to maintain.”[1] With Flypaper you can create products similar to Microsoft PowerPoint but with a more professional look and can achieve special features similar to those in Adobe Flash but with more speed and less hassle. This spin-off program with its own unique flair has developed into a great, easy software that is being used more and more by teachers and businesses.

Not only is Flypaper similar to Adobe Flash, it is also compatible with Adobe Flash. Adobe Flash is a multimedia application that is used to make videos, video games, website animation[8]. With Flypaper you have the ability to grab a Flash animation, click and drag it into Flypaper, and use it in the new Flypaper project. Pretty cool, huh? This is just one of Flypaper’s many features.

Another product that works well with Flypaper is Adobe’s Captivate. Captivate is a program that is used for screencasts, and converting PowerPoint presentations into the Adobe Flash format. Say you have a Captivate movie and you want to view it in Flypaper. No problem. Just take the Captivate movie, click and drag it into Flypaper, and treat it just like an element in Flypaper^[1]^.

As you read above, Flypaper can be combined with other applications to make slideshow and video production quick and professional. The unique part about this software is its simplicity ease-of-access compared to other similar software. For example, take a look at these two screenshots:

With Flypaper's interface on the left and Adobe's Flash's interface on the right, you can see that Flypaper's approach is much more user friendly and aesthetically pleasing. The colors and thumbnails in Flypaper help first time users navigate easily through the program, whereas Adobe’s interface appears more daunting and harder to understand. This allows users to interact with Flypaper software efficiently and easily without giving up the professional qualities of Adobe Flash. Together, the numerous feature options and common sense format make Flypaper a great application. (Brian Boyer 4/3/10) (revised by Kelsey Faulkner 4/4/10)

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III. Real World Application">III. Real World Application

Lesson Plans">Lesson Plans


File Name

What the Lesson Covers

Lesson plan1.doc
Lesson plan1.pdf

This lesson will help elementary students learn to count using fives and tens so they can count faster. Teachers can make a Flypaper presentation to go along with this lesson.

Lesson plan2.doc
Lesson plan2.pdf

This lesson will help elementary students learn their geometric shapes by seeing them on a Flypaper presentation and letting them practice identifying these shape.

Lesson plan3.doc
Lesson plan3.pdf

This lesson will help elementary students learn their basic addition and subtraction facts by watching a Flypaper presentation and using a workbook.


File Name

What the Lesson Covers

Lesson plan4.doc
Lesson plan4.pdf

In this lesson, students will be able to take a piece of literature, video tape it, and use Flypaper to make a video out of it.

Lesson plan5.doc
Lesson plan5.pdf

Using Flypaper, students can make a visual and audio dictionary.

Lesson plan6.doc
Lesson plan6.pdf

This lesson is focused on making a campaign poster for someone running for office. Flypaper could be used to make a commercial or a slogan.

Post Secondary

File Name

What the Lesson Covers

Lesson plan7.doc
Lesson plan7.pdf

This mathematics lesson focuses on finding x and y-intercepts using a calculator. The instructor could make a Flypaper presentation to show the students why this would be good to know and how to use the calclulators to find these intercepts.

Lesson plan8.doc
Lesson plan8.pdf

This chemistry lesson focuses on trying to find out how much Carbon Dioxide is in water with alkaseltzer in it. The instructor could make a Flypaper presentation showing how the students should go about finding out such things about the water.

Lesson plan9.doc
Lesson plan9.pdf

This chemistry lesson focuses on the different types of chemical reactions. The instructor could make a Flypaper presentation showing how the students should go about finding out such things about the reactions.


Flypaper would be a great tool for businesses to use. Because it is a great presentation tool, Flypaper can be integrated into many business deals and presentations. Flypaper is also an interactive piece of software. So instead of a standard business meeting where people are just sitting around listening to a man talk, people can actually interact with Flypaper and see the different features of the product being sold. Flypaper is also very flashy, so it appeals to many people. Flypaper is also affordable. This is great for businesses because they don't have to spend so much money paying for expensive advertising fees. All in all, Flypaper is great for the business world.[7]

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IV. Demonstration of Educational Value">IV. Demonstration of Educational Value


Flypaper was originally intended for companies and businesses^[4], but it can also be used in the classroom. Its simplicity and low cost in comparison to other Flash versions help it appeal to educators.  Flypaper not only benefits teachers, it is also may serve as a helpful learning tool for students.  “Flypaper lets anyone with basic content creation skills create real Flash content”[2]^. Teachers and students alike can easily learn to use and create with Flypaper Software. It is very similar to creating a project in Power Point, a system students of all ages are familiar with.  Students and teachers could create games and/or story boards that relate to class material and enhance the learning experience. Flypaper is a great way for students to do hands on activities that coincide with what they are learning in the classroom; instead of doing a poster or PowerPoint presentation they could create a project using Flypaper. 

Beyond providing a creative outlet, Flypaper also creates a cooperative environment, allowing students to work together as “a team of people”[3].  This interclass cooperation helps to develop teamwork and communication skills among students. Flypaper can also provide collaborative opportunities between students from different schools, states, or even countries. This international aspect opens the door for great educational experiences.   

Flypaper software also allows for something known as e-learning.  E-learning is when a person is taught to do something step by step on the computer, internet, or etc.  With Flypaper teachers can create e-learning lessons for students which they complete on their personal computers in a non-traditional classroom setting^[1]^. 

Using Flypaper, teachers can be creative and efficient, and save money at the same time with Flypaper verses Flash software^[1]^.

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V. How is Flypaper used internationally?">V. How is Flypaper used internationally?

Flypaper benefits the international community in several ways. In the business world, Flypaper helps companies stay competitive by providing software through which to create and maintain professional websites and advertisements. The number of online businesses and catalogs is continuously growing; consumers are faced with virtually hundreds to thousands of options via the web and often judge the appearance and overall professionalism of a site in buying goods and services. Whether you live in Austria or Australia you may witness the professional, finished products of Flypaper web design while shopping online or surfing the web.But Flypaper does not need to be in a finished format in order to be used internationally.

 While Flypaper products may be viewed from almost anywhere via the internet, they can also be created from almost anywhere. Flypaper may be installed on any (1 GHz Pentium processor or higher) computer equipped with Windows 7, Windows Vista or Windows XP, 2 GB of RAM, Adobe Flash Player  version or later, and Microsoft .NET Framework 3.5 SP1 ( Companies with international employees or employees that frequently travel con continue to communicate and share information through Flypaper^[4]. The only requirement is for all parties viewing/editing Flypaper to have legally purchased rights to the software and a seat in the Flypaper community. Flypaper represents their program as seldom having content “created by just one person. More often it’s a team of people within a company, between multiple departments, or even between a company and their agency partners. Online collaboration is a powerful way to expedite the project by streamlining the review and approval process”[6]^. 

Flypaper offers further features which are useful in an international business community, briefly summarized in the following statement taken directly from the Flypaper website: “Train employees faster. Deliver compelling marketing initiatives before the competition. Complete projects quicker. Provide unique value to your clients” [5].

Although originally designed for companies, Flypaper can also benefit educators, entrepreneurs, and anyone interested in sharing information internationally.  Using the Flypaper community anyone can share their Flypaper story, either with the community at large or with select users ( If teachers from separate countries are working to create an interactive lesson plan, (for example, a virtual study abroad program) they may choose to share their finished stories only with their international education partner. With the Flypaper privacy options users have more freedom in controlling how their products are used, whether in the international world or by particular collaborators.

VI. References ">VI. References

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